Our guest on today’s episode is Nick Woodman, the founder and CEO of GoPro. Nick first started the company in 2002, when he realised that it might be fun to record his surfing antics on a wrist-strap camera. And the rest, as they say, is history: adrenaline junkies, performers and sports stars have been using these incredibly smart and nearly-indestructible cameras to record just about everything ever since.

Today, Nick tells us how he sold Indonesian shell necklaces to fund the first ever GoPros; Why it’s important to put a deadline on your success; and how it’s good to be a little bit scared once in a while. Enjoy.