Our guest on today’s episode is Jo Malone CBE — the nation’s favourite perfumer. She founded Jo Malone London, her first fragrance brand, when she was just 21 from a tiny flat in London, before selling it just a few years later to Estée Lauder for undisclosed millions. She now runs Jo Loves, a more experimental and personal perfume brand that takes its inspiration from her own life and memories.

Today, Jo tells us about synesthesia, the incredibly rare neurological condition that gives her a “super powered nose”; how she had to learn to sell as a seven year old to put food on her family’s table; and why setting up her second business was in fact so much harder than the first.