18 September 2020

Buy less, but better

Jakob Dworsky and August Bard Bringeus, Asket founders

Asket is the fashion brand that doesn’t want you to buy clothes. The company was set up in 2014, and it focuses on a permanent collection of a few beautifully designed and very well made garments. There are no seasons, no sales, no gimmicks, no fads. The manifesto is simple: buy less, buy better, and keep it longer.

In this episode, the boys talk about their first impressions of one another; their love of crayfish and schnapps; why the word ‘sustainability’ is rubbish; and how a year-long odyssey to design a single t-shirt nearly drove them mad.

This episode has been recorded at Mark's Club,read by Joseph Bullmore and produced by Martin Lumsden.

You might also like

28 June 2025

The New Shape of Mobility

Michael Lohscheller, CEO of Polestar

Listen Now
12 February 2026

Kindness is always the answer

Cosimo Gherardini, Director of Operations at Sant Ambroeus

Listen Now
1 February 2026

Building British Style with Peter Williams

Peter Williams, Founder of Aubin and Jack Wills

Listen Now