What does Twitter’s rebranding mean for the future of the platform?

Elon Musk’s takeover of Twitter has been a long, drawn out affair. He first tweeted about maybe taking over last year. He finally did last October, spending $44bn, only to attempt to back out of the purchase. A lawsuit was threatened. Eventually, Musk did takeover, only to fire a significant portion of the staff in an attempt to cut costs. Since then, he’s only attracted more controversy.