Welcome to the future of cycling

The world of cycling has grown exponentially since its somewhat niche following at the turn of the 19th century. The combination of the bicycles use as a method of transport and as a preferred way to exercise has revolutionised the sport and the equipment that comes with it.

Welcome, gentlemen, to Huez: the brand that has caught the eye of performance driven cyclists. Sure, there have been brands before it and brands that will continue to make clothing for cyclists, but Huez is different and a true cut above the rest. The brand sees that we live in an age where carbon is king and electronic shifting has become the norm but whilst technology on the bike has developed, cycling clothing has been stuck in the past.

Huez respects the amazing heritage of the sport, but it wants to focus on moving things forward into a new era, to meet the demands of the modern cyclists. By looking at the latest in garment construction technology and sourcing the most advanced fabrics developed in Europe, USA and Japan the brand is now known for its technical garments and their performance.

The styling is modern, elegant and functional, and draws inspiration from the nature and beauty of the roads that inspire cyclists to ride. The brand’s name is derived from one of cycling’s most iconic destinations; the beautiful region around Alpe d’Huez, with one of the most famous and arduous Alpine climbs that a cyclist can pit himself against. This is where the company’s founders are most inspired to jump on their bikes and ride – a concept that they hope inspires their customers to do just the same. And with clothes as stylish, functional and inspiring as these, how could you not?