Alternative Apparel

Alternative Apparel is a fashion brand that cares, providing comfy and seriously cool clothing. They produce clothes that look good, but also make them with comfort in mind too, with the aim of making you feel good as well as look good. They use a fabric that has what they call a “vintage-soft feel” to ensure maximum comfort.

Our favourite is the gray Champ Sweatshirt made using part recycled and organic materials. This timeless design, which you might expect to see in a vintage picture of Steve McQueen is a winter must, and at just £30 it’s amazing value for money. youngthread.com