Why these trainers blow everything else out of the water

Once in a while, a brand comes around and mixes things up for the old-timers. Sometimes, said brand’s success is short-lived. Other times, it can have a lasting affect on the masses and overtake anything else that’s already there. One brand that’s burst into our lovingly saturated fashion market and done the latter of the aforementioned is Common Projects.

The New York based footwear brand has become synonymous with casual, contemporary style all over the world; this isn’t a trend-led brand, this is something much bigger. Founded in 2004 by Pathan Poopat and Flavio Girolami, Common Projects uses strong design and quality construction to create trainers that not only look incredible, but that are also built to last.

Favoured by some of the most stylish men in the world, Common Projects is one brand guaranteed to take your outfit up to the next level of cool, and whether you’re wearing it for work or for play, you’re guaranteed to stay stylish at all hours of the day.