The Persson family: How coronavirus has impacted Sweden’s richest dynasty

As H&M announces plans to shutter 250 stores, we look at the Swedish family behind its rise and fall

Words: Tom Ward

The coronavirus pandemic has been unkind to the British high street. In July, pubs reopened, only to have their opening hours capped at 10pm in September. In August, cinemas reopened. Then, last week, global chain Cineworld announced it would close all of its US and UK locations. Also last week, the world’s second biggest fashion retailer, H&M, announced it will close 250 stores globally.

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