“On the Road” – Agent Provocateur’s SS13 Campaign

Supermodel Crystal Renn stars as the spirited pin-up of Agent Provocateur’s Spring Summer 2013 campaign, “On The Road”. Based on the narrative of a classic American road movie, the campaign celebrates a whirlwind of adventure and nostalgia. Agent Provocateur brings together an outstanding creative team to showcase Crystal Renn as the fabulous fearless protagonist.

The images are photographed by Editor-in-Chief of Purple Fashion magazine, Olivier Zahm.

Olivier Zahm states: “For this season, I wanted the Agent Provocateur girls to escape the city and the boudoir and go on an adventure. I had in mind the beautiful architecture of 70’s gas stations found in Ed Ruscha’s work ‘Twentysix Gasoline Stations.’ I also thought of girls shot by Helmut Newton in this same place, playing with the gas pumps. The gas station is a fetish, a place to have fun and stretch your legs after hours of driving, a place where you can accidently meet a handsome stranger.”

agentprovocateur.com