New Brand – Luxury Swimwear Brand Harry Elliot

Harry Elliot is the new luxury men’s swim short brand. Inspired by retro styling, they have eliminated the metal-ended drawstrings that brands introduced a decade ago to justify extortionate prices.

Harry Elliot is priced towards the top end of the market between £75 – £80, however when you look at the competition and what you are getting, this price becomes very reasonable. Firstly all their shorts are made in Britain and they work with a UK charity that trains unemployed young adults to become qualified and skilled machinists, but most importantly, giving them employment and a brighter future.

Their fabric has water resistant technology that repels water, allowing the fabric to dry quickly, but the fabric still feels soft to touch. This in our view is a serious plus, as there is nothing worse than sitting down for lunch in wet swim shorts.

They come in the most luxurious packaging, making it the perfect gift. There is a waterproof bag to ensure that the other clothes in your beach bag or suitcase don’t get wet. You also receive a waterproof wallet, which they say is “to ensure your money does not get wet when you are swimming from your yacht to the beach bar”, (that’s because we all have a yacht).

This is definitely a brand to watch and has some big ideas for the future and for British Manufacturing. If you want to stand out from the crowd with some stylish and understated shorts this summer, then look no further than Harry Elliot. harryelliot.co.uk