
Introducing Moss' bold new vision for Autumn/Winter 2025
With 174 years of expertise up its sleeves, Moss is the go-to for men everywhere
Words: Zak Maoui
The Moss Bros name goes back 174 years (1851) to when Moses Moss opened two stores in Covent Garden. Today, Moss is seen as a high street mainstay and is the go-to destination for real guys who don't stray too far into the business of runway fashion, but want to look their best.


Moss' Autumn/Winter 2025 collection is exemplary of this and will ready you for seasonal change. "A collection shaped by the rhythm of real life," as described by the brand, the Moss AW'25 collection is a "Shifting from quiet moments to bigger occasions, and always in good company. The collection caters to every walk of life, and every occasion, from dinners to dance floors and winter weddings, or wherever a stylish entrance may be needed. “Men today don’t just want to look good - they want to feel confident in what they wear,” says Brian Brick, CEO of Moss. “That means clothes that fit well, feel great, and suit their day, wherever that takes them. Our role is to take the stress out of getting dressed - combining style with service that makes the whole experience effortless.”


Soft constructions in knitwear, tailoring and trousers are intentionally less stiff than might be expected of winterwear, making for a more comfortable and easy line-up of garments. It's a collection of separates, bar the suit sets, which are intended to be mismatched and paired up. "You'll find plenty of lyring opportunities," says Brick. Moleskin and cord return in jackets and overshirts, while chunky knits and alpaca-rich cardigans are destined for their places above T-shirts and underneath coats. On the subject of coats, the Epsom is a new classic: a trench design with a touch of cashmere running through its construction, making it effortlessly wearable, functional and soft-to-touch. It's the ultimate piece, designed for days out, nights in, and weekends well spent.


Embedded into the Autumn/Winter 2025 collection is the "electric earth" story, consisting of pieces that come in autumnal, earthy hues of sand, green and blue. These colours intentionally depict a pastoral lifestyle, which in turn is an easier way of life. Workwear - by way of E. Thomas suits - makes up a chunk of this line, with stone-hued two-pieces cut from cashmere and wool, and navy and camel styles in linen and alpaca. Meanwhile, made in collaboration with the mill Piacenza, a double-breasted blazer cut from the finest wool.
The new autumn drop coincides with, not just the arrival of the crisper weather, but a brand new Oxford Street Moss outpost. The Moss flagship store is 5,038 square feet, spanning over three floors, showcasing an innovative retail concept that combines modern design with timeless elegance. Already one of the top-performing stores in Moss’s 114-store portfolio, the Oxford Street West location sets the bar. The new flagship will showcase the brand's latest collection.
Check out the collection at moss.co.uk