It's official: Jonathan Anderson will replace Kim Jones at Dior Men

It was the worst kept secret in fashion: Jonathan Anderson is heading to Dior Men. Rumours have swirled for almost a year that the Northern Irish designer would leave his tenure at Loewe in a bid to helm the biggest fashion house in the world.

And today, LVMH founder Bernard Arnault announced that the rumours were indeed true. Speaking at the group’s annual meeting with shareholders, Arnault confirmed the news when he was asked who would be replacing Kim Jones, who left Dior Men earlier this year.

It's no surprise that Anderson is the chosen man to replace Jones, who was at Dior Men since since 2018. Anderson is credited with boosting the profile of Loewe, which before he arrived was a lesser-known, while still luxury, Spanish label. Now it competes with the likes of Dior, Louis Vuitton and Bottega Veneta for the column inches of fashion critics, accolades and TikTok views.

Anderson created an entire universe at Loewe. His designs were built upon the everyday clothing we all wear, but veered into the left-field: extremely high-waisted jeans, tunics with angel wings and ruched trousers. He made an IT bag, the Puzzle, the first new bag launched by Loewe since the 1980s, and the first from the designer. Meanwhile he was clever with his ambassador appointments, making them as left-field and unexpected as his designs, whether it was the late Dame Maggie Smith, Daniel Craig or Jonathan Anderson, who stood alongside ultra-cool new faces like Josh O'Connor and Ayo Edebiri.

It is expected that Anderson will do the same at Dior, when he will present his first collection in June 2025, creating a universe that will prove ever-more lucrative for the Parisian brand.

Now read more about the Autumn/Winter 2025 collections from Paris

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