Grooming – Unite

Gentlemen of England – Unite. No, this isn’t a Shakespearean speech, but rather an announcement for a new set of grooming and hair-care products that has just arrived fresh from the United States and which will improve your life immeasurably.

Andew Dale, the founder of Unite, has a unique fashion-based sensibility, so all the Unite products have a focus which extends beyond their actual remit. This means that the ethos of the brand is rooted in fashion, and that the products are wearable and stylish. He started life an an apprentice to Vidal Sassoon in London, before moving to LA to become a teacher at the Vidal Sassoon academy. He quickly rose through the ranks, gathering a healthy following of A-list clients as he did so. Annoyingly, he’s much too discreet to tell us who they are.

When Dale decided to start his own product line in 2004, he had decades of experience. All of his inside know-how have gone into Unite, which has logn been a hit in America. It’s only just reaching these shores, but already promises to be a hit.

Not only that, but the products smell great and – better yet – actually work. Plus, they’re made without gluten so can be used by any of you gentlemen who might suffer from intolerances. There are 33 products across the Unite range, so you’re sure to find something that fits the bill for you – whether it’s the LIQUA Versa-Gel (a classic gel with a flexible hold) or the WICKED Wax (which provides added texture an oomph. A word of warning, though: these products are, strictly speaking, unisex. So hide them from your girlfriend. Otherwise there won’t be enough left for yourself.

Unite products start at £14.95. For more information, visit uniteeurotherapy.com