In association with
From an augmented reality Reindeer game to the seasonal Lindor festival, this is everything Italy’s premier shopping destination has to offer
Buon Natale! The Italians have done it again. With more fairy lights and decorations than almost any other shopping destination in the Bicester Village Shopping Collection, Christmas has come to Fidenza Village like candied fruit to a Panettone.
From unforgettable festive lights — over 900 thousand — to the thoroughly-decked halls, the boutique destination is preparing for festivities just one hour outside of Milan. And, like the northern Italian city, it is doing so in impeccable style.
From the seasonal knitwear of Ermenegildo Zegna and Loro Piana, to designer threads of Armani, Prada and Dolce & Gabbana, there are enough boutiques to keep you in both high spirits and high fashion this Christmas. In fact, there are over 100 fashion and lifestyle boutiques, all offering savings of up to 70% on recommended retail prices.
And that’s not all. Many stores on site are offering further Christmas offers and discounts. Walk to the central fountain area, for example, and you’ll be able to discover the Christmas Market — where you’ll be able to find out the finest delicacies of the region: from the world-wide renowned Parma Ham to the mouthwatering Panettone and Pandoro.
That’s not the only treat for those with a sweet tooth this Christmas. Venchi, traditional Italian chocolatiers, also have their festive collection on offer — everything from boxes of sumptuous nougat and pistachio creams to the most delicious hazelnut and coffee truffles you’re ever likely to indulge in.
It’s an Italian institution through and through. Aside from these sweet offerings, and the high fashion designer labels above, national icons such as Ferrari and Pollini shoes. That’s not to say the best from around the world isn’t also present; with Paul Smith, Ralph Lauren and Brooks Brothers also taking storefronts in the village.
You’re unlikely to find another destination south of the Alps better for checking every gift you need off your Christmas list.
See what happened when Gentleman’s Journal took a roadtrip to Fidenza Village’s British counterpart…
