The Diary: The Torino Experience

ZEGNA and Mytheresa joined forces in Turin to celebrate Italian heritage with a refined two-day showcase of culture, craftsmanship, and contemporary style.

Words: Harry Jarman

Last week ZEGNA and Mytheresa Celebrate Italian Heritage with an Exclusive City Takeover. The celebration began with an elegant evening hosted by Michael Kliger, CEO of Mytheresa, and Alessandro Sartori, Artistic Director of ZEGNA, at the historic Teatro Regio di Torino—the same landmark featured in ZEGNA’s latest campaign. Guests enjoyed cocktails followed by an intimate dinner set above the orchestra pit, accompanied by live performances of iconic arias from La Bohème and La Traviata, in tribute to the theatre’s operatic heritage and its role in Puccini’s 1896 premiere conducted by Arturo Toscanini.

The following day, guests explored Turin’s timeless allure aboard meticulously restored Fiat 500 convertibles, traveling from Castello del Valentino to the legendary Ristorante del Cambio, one of Italy’s oldest and most esteemed restaurants.

Among the distinguished attendees were Daniel Brühl, Angelo Zegna, Cosimo Gherardini, Dhafer L’Abidine, Abdulla AlKaabi, Nasri Attalah and Nicoletta Polla Mattiot, among others.The event also marked the debut of ZEGNA x Mytheresa Men: The Exclusive Runway Styles, launched on October 8th, 2024.