

Words: Holly Macnaghten
Kicking off London Collections: Men’s was the CHUCS party, in celebration of their new store and the launch of their CHUCS Bar & Grill. The brand has been re-launched and taken in a new direction, displayed for all to see on Sunday 15th June. A brand synonymous with 1950s elegance and luxury, CHUCS resort is available at some of the finest retailers and hotels worldwide. CHUCS sets out to bring old-world glamour to contemporary leisurewear.
, Hosted by Charles Finch in the Philip Mould Gallery on Dover Street, the event was Beach-Party themed in keeping with the collection, which was inspired by 1950s Acapulco. The new Spring/Summer 2015 collection was showcased while guests sampled some of the new grill’s menu, including mini burgers, truffle risotto, arancini and crostini with quails eggs and smoked salmon. The guest list lucky enough to try these delights included Marc Hare, Eric Fellner and Laura Bailey, Jonathan Becker and Jean Pigozzi.