How best to wear your favourite fragrance

Fragrance is as important a part of a modern man’s wardrobe as his jacket and tie. The odd spritz can elevate an outfit and turn both heads and noses throughout your day. But are you applying your signature scent correctly?

Gentleman’s Journal teamed up with iconic perfumers Floris – of London’s Jermyn Street – to find out the correct way to spray. And, being the brand who Ian Fleming decided James Bond should frequent, who better to tell you where and how much scent you should be spraying than these respected aftershave experts? Watch below.

Floris have recently refurbished their shop at the iconic address, 89 Jermyn Street. It’s well worth a visit.