04820 December 2019| 68 Min

Why it pays to have fun

Will Butler-Adams, Brompton Bicycle

Our guest on today’s show is Will Butler-Adams, the CEO of Brompton Bicycle. We recorded this one at Brompton’s factory in West London, and it’s a fascinating episode that tells the story of one of Britain’s most singular brands and the man behind its quiet revolution. In it, we spoke about Will’s two trips to the Amazon (one of which very nearly killed him); his visions for a truly bike friendly London; and why it’s what we do in the five-to-nine really defines us. Enjoy.