Formula One has enjoyed a lucrative relationship with the world’s finest watch manufacturers since Swiss-born racing driver Jo Siffert first sported a Heuer Autavia on the cuff of his racing overalls back in the late 60s. An understated, working-class hero who inspired Steve McQueen’s character in the 1971 film “Le Mans” Siffert instigated the coming together of two worlds, both obsessed with precision and driven by perfection.

Este año, la Fórmula 1 anunció un acuerdo de patrocinio récord con LVMH por valor de mil millones de euros para los próximos diez años, que supuso el regreso de Tag Heuer como cronometrador oficial de la F1 y patrocinador principal del Gran Premio de Mónaco. Aunque esto significa que Rolex dejará de estar presente junto a la pista en un futuro próximo, su marca hermana Tudor ha entrado en escena por primera vez de la mano de Racing Bulls, con los prometedores pilotos Liam Lawson e Isack Hadjar al volante.

A history steeped in racing tradition and motorsport heritage, stretching back as far as the 1950s, this is a world Tudor is wholly familiar with. And to celebrate its latest partnership and F1 debut, the “Carbon 25” is a fitting reflection of the Bulls car itself, represented in just 2,025 movements. The special edition Black Bay chrono, uniquely encased in its super lightweight carbon fibre body and secured via its tyre-esque wrist strap, features a “racing white” domed dial and hallmark diver snowflake hands.

Actualmente en plena lucha por liderar la zona media, los aficionados de Racing Bulls miran más allá de los equipos convencionales y de gran presupuesto que dominan la mitad superior de la parrilla (y acaparan los focos). Rebelde, experimental y un tanto impredecible, pero con una actitud ganadora y tecnología punta bajo el capó, el espíritu del equipo encaja a la perfección con el lema «Born to Dare» de Tudor.

Thanks to Netflix and social media, a new generation of fans has entered the sport. A demographic to whom the understated Tudor brand appeals, over its traditionalist sibling. They might share the same DNA, but Tudor is purposefully not a Rolex. Designed for the underdogs—those who know their vertical clutches from their column wheels—the next generation of watch enthusiasts has little time for the impracticalities of a rose gold clasp. Instead, they value progress, interrogate the data, and choose unique, unconventional ways to express themselves.

In an age where image is everything, it’s refreshing to see a watch brand and a race team going against the grain and celebrating what this sport is really about. The partnership between Tudor and Racing Bulls might seem unconventional—but that’s exactly what makes it compelling.

Jo Siffert no fue campeón del mundo ni nació en una familia adinerada, pero se ganó el respeto de sus compañeros gracias a su auténtico estilo como piloto, tanto en la parrilla como en el paddock.

This is a union built not on legacy and tradition, but on the belief that precision, grit, and quiet confidence still matter—on the track, and on the wrist. Now, all eyes are on whether this bold new vision can leave its mark on the tarmac.

El Black Bay Chrono Carbon 25 tiene un precio de partida de 6.260 £. Visita el sitio web de TUDOR para obtener más información.