
The Spirit of Ecstasy: Inside the decision to rebrand Rolls-Royce
We ask a manager at Rolls-Royce Motor Cars for an insight into the update, overhaul and redesign of one of the luxury industry’s leading brands
- Words by: Jonathan Wells

We ask a manager at Rolls-Royce Motor Cars for an insight into the update, overhaul and redesign of one of the luxury industry’s leading brands
To receive the latest in style, watches, cars and luxury news, plus receive great offers from the world’s greatest brands every Friday.


We ask a manager at Rolls-Royce Motor Cars for an insight into the update, overhaul and redesign of one of the luxury industry’s leading brands
To receive the latest in style, watches, cars and luxury news, plus receive great offers from the world’s greatest brands every Friday.

It rolls off the tongue, doesn’t it? . Even the simple, syrupy syllables themselves sound luxurious; sumptuous. And there’s a reason for that. A mainstay of the annual Luxury Industry Brand Index — and currently the influential list’s highest-ranking automotive company — Rolls-Royce Motor Cars is synonymous with opulence, affluence and the smoothest rides in town.
It rolls off the tongue, doesn’t it? . Even the simple, syrupy syllables themselves sound luxurious; sumptuous. And there’s a reason for that. A mainstay of the annual Luxury Industry Brand Index — and currently the influential list’s highest-ranking automotive company — Rolls-Royce Motor Cars is synonymous with opulence, affluence and the smoothest rides in town.
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Discover the perks of being a member
| Clubhouse Membership | |
|---|---|
| Two Magazines per yearDelivered to your door | |
| Full Access to Paywall contentAccess to all member-only online features | |
| Membership Cardto redeem all the perks. | |
| Members Invites to Exclusive Eventsto private Clubhouse events | |
| Weekly newsletter Straight to your inbox | |
1 year £39.99 Equivalent to £3.33/month |
