The story of Steve Jobs and his iconic Baume and Mercier

Two watches for sale from the estate of the incomparable Steve Jobs

Objects from the estate of Steve jobs have already caused quite a stir in the auction world. Most notably a Seiko Quartz watch, worn by the Apple founder in his famous 1984 photoshoot with an original Macintosh on his lap, recently sold for $42,500. Now, the caretaker of Jobs’s Jackling House estate has listed two more of Jobs’ watches for sale at auction.


The Seiko Quartz which sold for £42,000 at auction.

Steve Job's iconic timepieces

Famed for his parred back 80s style, Steve Jobs’s choice of watches was every bit as timeless and simple as his iconic roll neck. The two new Apple founder’s timepieces include an 18K gold Baume & Mercier wristwatch with a brown lizard skin band and a black Seiko which was supposedly a favourite of Jobs.

Although, neither has the particular pop culture provenance that gave the earlier Seiko Quartz its $42,500 rice tag, both were regularly worn by the Apple founder dating back to the 1980s.

Jobs' Baume & Mercier

A brief history of Baume & Mercier

A Swiss watch with real history, Baume and Mercier began life as a comptoir horologer (watch dealership) in a village in the Swiss Jura. Their motto: “Accept only perfection, only manufacture watches of the highest quality” helped the Baumer Brothers’ first branch in London to quickly spread throughout the British Empire in the 1830s.

In 1918 the Baume brothers partnered with Paul Mercier and founded Baume & Mercier, Genève. Mercier knew that the company needed to keep up with the roaring 20s, and ever since they have been committed to fresh contemporary designs.

Today, as a true heritage brand with models available for as little as £1,500 to £3,500, Baume & Mercier timepieces are an affordable way of taking your first step into the Swiss-made market place.

Either of the watches available in the auction of Jobs’ estate will make a perfect investment for a gentleman looking to own a real piece of horological history.  Live bidding begins on 23rd September at Julien’s Auctions, Los Angeles. On the auction house’s website, online bids for the Baume & Mercier have already reached $5,500, while the Seiko is up to $6,500 after just 8 bids. Visit the Julien’s Auctions website to see the Baume & Mercier, and Seiko lots.

Further Reading