Pandemic? What pandemic? The super-charged new spending habits of the super rich

From huge boats to tiny handbags, excessive parties and remote retreats, the super rich aren’t letting a little thing like a global pandemic slow down their fun

While the nightmare that was (is?) the Covid-19 pandemic has been a trying time for us all, it’s also resulted, for many of us, in a period of self reflection. Perhaps we emerged with a better understanding of who we are, and what we want our future to look like.

The super rich aren’t exempt from such reflection. For them, the pandemic brought new levels of clarity. For the super rich, the pandemic was an opportunity to wake up and say, “Yes, dammit, I am going to spend my money in the most lavish way possible, so help me God.”

It helps, of course, that pandemic stimulus has helped make the world’s wealthiest wealthier. As Ruchir Sharma noted in the Financial Times “As the virus spread, central banks injected $9trn into economies worldwide, aiming to keep the world economy afloat. Much of that stimulus has gone into financial markets, and from there into the net worth of the ultra-rich.”

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