When told he should introduce a serum into his skincare routine, a man will likely be confused. The average gent makes do with cleansing in the shower, perhaps followed by a quick moisturise or a dab of aftershave balm. But moisturising alone is simply not enough to get you through these darkest depths of winter.
A simple day moisturiser will often just sit on the surface of your skin, creating a barrier from harsh elements but not actually doing anything to hydrate any deeper. Enter face serums – your new winter skincare saviours – with their elixir-type qualities that penetrate deep into pores to deliver active ingredients and vitamins directly into your skin.
Needing only a few drops per day, a serum contains a much higher proportion of concentrated ingredients that will leave your skin looking hydrated, firmer and younger. Ideally, you should be using a serum all year round. But, as temperatures drop further by the day, we have rounded up five small bottles of magic that will see you and your face through the cold winter months.
Lab Series' MAX LS Power V Lifting Serum
This is the serum for the gentleman who is worried about fine lines appearing on his forehead. Designed to intensively moisturise, this lightweight formula increases natural collagen production to give you a healthy, youthful glow. Fine lines and wrinkles will noticeably reduce whilst skin gets the injection of hydration its been crying out for.
M.E. Skin Lab Complex 27 Bio-Restorative Regenerating Serum
If you need science to win yourself over to the idea of skincare, then M.E. Skin Lab is the brand for you. Formulated to regenerate and restructure the skin, their rich ‘Complex 27’ serum protects from harsh external factors and stimulates the synthesis of collagen for a noticeably firmer complexion. Apply to your face and neck in both the morning and evening and you’ll look visibly younger by the time Spring comes around.
Aesop Parsley Seed Anti-Oxidant Eye Serum
Your eyes are the first area of your face to show signs of ageing, which can start as early as age 21 – or after a heavy night of drinking…
Aesop’s potent Parsley Seed serum is formulated to directly target this delicate area. Aesop are renowned for their use of botanical extracts and this serum is no different, containing soothing extracts of Lavender and Chamomile.
Kiehl's Midnight Recovery Concentrate
Kiehl’s Midnight Recovery Concentrate has won over the industry with its magical overnight healing powers. Containing a replenishing elixir of pure essential oils and distilled botanicals, it visibly restores the appearance of skin by morning. These oils penetrate the skin surface, and work through the night – a time when skin is most receptive to repairing from daily stresses. Simply apply a few drops before bed and wake up looking like a new you.
La Mer The Concentrate
If you’re really looking to splash out on skincare this season, La Mer is the obvious and best choice. The brand itself dubs The Concentrate serum “a saviour of skin”. The strengthening formula is designed to assist your natural healing processes by soothing and replenishing. Best for alleviating redness and for dry or irritated skin, thoroughly massage onto the affected area twice per day, sit back and enjoy the results you will inevitably see.
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