LinkedIn is the most popular business app in the world and it’s also one of the biggest social networks in the world – even though it’s exclusively aimed at professionals. Despite its obvious popularity (the social network reports over 300 million users) it can be tricky to use and sometimes it’s hard to know what you should put on your profile in order to attract more visitors to your page. Here are 5 tricks to LinkedIn that you won’t know – they’ll all have a positive affect on your profile.
1. BEING BORING IS BETTER
LinkedIn is not about showing what an interesting, well-rounded person you are – that’s what Facebook, Twitter and Google + are for. By keeping your profile as boring and repetitive as possible you’ll actually show that you’re a safe pair of hands – rather than somebody trying to be all things to all men.
2. 500 IS THE LUCKY NUMBER
When somebody reaches the level of 500 + in terms of connections it shows that they’re serious, serious business people. We all know that Facebook friends aren’t real friends – but on LinkedIn connections are just connections and you need to make sure that you reach this number to show any viewer just how serious you are.
3. PRIORITISE WHAT’S IMPORTANT
Your profile needs to be immediately informative. You can reorder the content on your profile page so that you can decide what you want to prioritise and put at the top of your profile. If you’re a scientist you’ll want to prioritise where you did your postdoctoral, if you’re in high finance, where you’re currently working is most important. Decide what’s essential for your career and get it up there!
4. THINK ABOUT WHAT SKILLS YOU HAVE
Because you shouldn’t play around with them too much after you’ve decided upon them. You should have no more than seven skills (ideally around five) that you constantly talk up in your profile and have in your ‘skills’ section. This will enable those searching for people with those talents to find your profile quickly.
Everyone lies on their CV right? Well LinkedIn is no different. You need to make yourself as prominent as you possibly can be. Request connections from people, get your friends and colleagues to recommend you, reduce the gaps between jobs if there are any and, crucially, don’t feel the need to include stuff you don’t want on there; It’s only a proto CV if you want it to be.