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Steve McQueen directs raunchy new Burberry commercial

Yes, Brooklyn Beckham waving a camera around may have given Burberry a serious social media spike, but the involvement of Oscar and Turner Prize-winning British director Steve McQueen is a far more exciting venture for anyone with an interest in the art that goes into a brand campaign.

Burberry’s latest commercial, to promote the new male fragrance Mr Burberry, was shot in London and tells the story of a couple’s erogenous weekend, starring British actor and musician Josh Whitehouse and British model and actress Amber Anderson.

The Mr. Burberry fragrance captures the essence of London, a city of great contrasts and contradictions – traditional yet irreverent, elegant without being pristine – while the bottle is inspired by the black trench coat and its signature design details. Together, the fragrance and the bottle combine to encapsulate Mr. Burberry: the man and the world he lives in.

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