Jude Law on hand to launch new Lexus RX

Fin Munro

Greg Williams

Henry Conway

LONDON, ENGLAND – FEBRUARY 09: Joshua Kane attends ìThe Life RXî after show party, a new immersive theatre experience, starring Jude Law. A one-night-only performance celebrating the launch of the boldly designed new Lexus RX on February 9, 2016 in London, England. (Photo by Dave J Hogan/Getty Images for Lexus) *** Local Caption *** Joshua Kane

Jude Law

Jude Law

Jillian Hervey and Lucas Goodman

Last night, Hollywood actor and producer Jude Law surprised guests by starring alongside an elite cast of actors from the world of immersive theatre, in an exclusive interactive show.

The 14-scene odyssey allowed 100 guests to take centre-stage in the performance and become the star of their very own personalised show. These unwitting participants were catapulted into a live theatrical manifestation of ‘The Life RX’ – a multi-sensorial world of luxury, excitement and thrills, as depicted in the latest TV advert for the new 2016 Lexus RX, which also stars Jude Law.

Designed to celebrate the luxury credentials of the new Lexus RX, each room brought with it new scenarios and unexpected experiences that required guests to improvise in their new persona as an international movie star, whilst the rest of the cast had been fully prepped to work around their specific personalities. The ultimate bespoke performance.

Afterwards, attendees mingled with a VIP guest list at the Tom Dixon designed London hotel and enjoyed luxurious canapés created by Jude Rozario, sipping delicious cocktails including the Tanqueray No. TEN Martini, the refreshing Cîroc Pacific Breeze and the Johnnie Walker Gold Label Flower, while dancing the night away to music from his stepson DJ Fin Munro.

The event was produced and directed by an A-list team including the Creative Director of London’s Old Vic Tunnels, Hamish Jenkinson, the Performance Director behind many Secret Cinema classics, Simon Evans, the Sound and Graphic designer from smash-hit immersive experience Punch Drunk, Stephen Dobbie, ‘The Railway Children’s’ award winning Set and Costume Designer, Joanna Scotcher, Moschino and Beyonce Lighting Designer, Tupac Martir and many of the cast from cult immersive theatre shows such as ‘You Me Bum Bum Train’.

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