Chelsea is back! Embrace the spiritual home of Cool Britannia this summer
Think roaring twenties instead of boring noughties to channel this look...
Words: Joseph Bullmore
Chelsea: spiritual home of Cool Britannia, before that phrase became a little too Tony Blair; beating heart of London’s florid artistic scene (long before all the yoga studios and juice); former stomping ground of The Rolling Stones, Jimi Hendrix and Vivienne Westwood, no less (and believe us, she can stomp alright.)
And now, of course, something else entirely — a curious artefact of a funny old twenty years; a pretty by-product of globalisation, Cameronisation, Instagrammification, price inflation, Californication — and so on and so forth. But it’s best not to dwell on all that.
There’s still hope. These stucco townhouses still glow white hot in the sun; the Albert Bridge still twinkles with pastel Englishness; the back streets still thrum with interesting people, good conversation, and better taste. There is still, once you lift up the rock, an artistic sensibility at large; a refinement tempered by playfulness.
With that in mind, we hope to bring back a spirit of a younger, hipper, more colourful period in the borough’s history with our recent shoot — and inflect it with the brands and tastemakers of today. Think Ivy League by way of The Who, with a good dose of the new ‘Roaring Twenties’ in there, too.
Credits Photographer: @adamfussell Styling: Benedict Brown Hair: Sven Bayerbach at Carol Hayes Management Make-up: Carol Morley at Carol Hayes Management Models: Hugh Laughton Scott at Supa, Efosa Uwubamwen at IMG, Hamady Hirailles at Present, Peter Finn at AMCK, Zach Norton at Next, Erica Honing at Titanium Casting: Marqee Miller