For those who see whisky as more than a drink, but an occasion…
‘Too much of anything is bad, but too much good whisky is barely enough.’ Mark Twain was no fool – a good whisky, which fuels the perfect notes on your palate, is to be treasured and appreciated. A whisky can represent consolidation, celebration, commiseration and true moderation. A companion to nostalgia when sat around a crackling fire at the end of a long day, ask any whisky fan why they enjoy a wee dram and you’ll be met with a pattern of answers: there is so much more to whisky than the taste, each glass is an occasion.
One such name that has long been at the front of gentlemen’s cupboards the world over is Johnnie Walker Blue Label; the Striding Man has been around the block. They’ve also recruited the brilliant Jude Law and Giancarlo Giannin as ambassadors and stars of their advertising campaign – the second instalment of The Gentleman’s Wager is every bit as good as the first. It is the story of two men who enter a wager over a priceless vintage car – the stunning Delahaye 135S classic racing car – which is not only the trophy for the wager but also a Walker heirloom, having been owned by the family since the late 1930s.
Having garnered such a loyal fan base, it comes as great news to us at The Gentleman’s Journal to hear that Johnnie Walker Blue Label has unveiled an exclusive partnership with The Whisky Shop, Piccadilly, where the film will be playing on LED screens. Consumers are invited to the store throughout December to enjoy a Johnnie Walker Blue Label one-to-one tasting, led by The Whisky Shop’s team of specialist whisky staff. The intimate sessions are designed to introduce whisky fans and those new to the category alike to the special blend.
Supporting the brands wider ‘Joy Will Take You Further’ campaign, with a focus on the joy of giving, Johnnie Walker Blue Label is at the forefront of superior gifting ahead of Christmas. If you are after a Christmas present for someone who enjoys the finer things in life, check out the 20cl limited-edition gift box.
For the aficionados among you, or those with a sweet tooth for the golden nectar, you’ve come to the right place, as we are giving away 25 pairs of tickets to the Johnnie Walker Blue Label Masterclass Tasting evenings, held at The Whisky Shop. There are three possible dates: December 4, 10 or 17, between 5-7pm. As part of the prize, you are also invited to enjoy a complimentary cocktail at the nearby exclusive Quaglinos.
To enter, simply fill out the form below:
Competition closes Monday, 30 November at 6pm. Entrants must be 18+. By entering this competition you are agreeing to sign up to The Gentleman’s Journal newsletter.
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