Glenfiddich: Whisky – but not as you know it
We all know and love Glenfiddich, the still-family-owned single malt distillers from Dufftown. Recently, they have seen a dramatic rise in popularity and products, with the newest launch of The Original. And now, expanding ever further, they are relaunching their 21 year old whisky, which has been aged in Caribbean Reserva Rum Casks to give it exotic notes of ginger, fig, lime and banana and a vibrant spicy toffee warmth. To celebrate, they have embraced the world of music, covering a Franz Ferdinand song, with instrumentals from the Co-Operative Orchestra and vocals from Calma Carmona. Glenfiddich have also used, for the first time ever, cymatics – the study of visible sound waves – to see the effect of sound waves on single malt. Each device was specifically attuned to respond and react to different note ranges and sound frequencies, isolated through a speaker via specially programmed software. The pain-staking experiment took 12 months of research and testing and the results are simply phenomenal. With decanter devices reflecting the vibrations of the stringed instruments and Calma’s vocals. Double Helix and Zig Zag machines created air twists and patterns with flowing whisky in response to the double bass and percussion of the orchestra and band. But the finale is even more impressive – a Levitron (a contraption that allows objects to levitate) isolates one drop of ‘levitating’ single malt in mid-air; the first time this has been witnessed outside of a lab.
We love what Glenfiddich have done, so check make sure to check out the video below.
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