Farer: not just another watch brand

It’s immediately clear that Farer isn’t just another watch brand. There’s something about their website – something fresh, something new – a tangible edge that suggests they aren’t trying to be something they’re not.

Their website strikes a cord among those with an itch for free-spirited wanderlust, those with a thirst for adventure, but also an appreciation for quality and classic beauty. It’s a group that many in their 20s and 30s will hope to be herded into for as long as humanely possible – deep down, we all want to be labelled as modern-day explorers going against the grain of urbanite encroachment. Sadly, however, this is far from the case. While the lucky few are out literally breaking new ground, most of us aren’t Levison Wood or Kenton Cool; rather we slug the 9-5, and the closest we come to adventure is the morning Tube rush hour.

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But whether the former or latter, Farer’s British-designed and Swiss-made timepieces are created to journey through life’s adventures with you. Wherever you go, they are the perfect accomplice. Now, this may all sound a bit wishy-washy, but in an age when the value of products is being melted as if an ice cube on the equator, it is uplifting to read of a company relating to our possessions as long-standing and meaningful.

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Johnson – £340.00

I myself am a watch ignoramus. I like simple – I don’t require a Hebraic calendar or 2,000-year Metonic cycle – and in this respect Farer tick the right boxes.

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The dial is modest, uncluttered and clean, yet by no means boring. The vibrant second hand and contemporary colours, with their signature sharp arrow point, show the exciting youth of the brand, while the classic lines show that they have done their homework, and by having the pieces hand-assembled in the zenith of horology, they have also not shrimped on sourcing the best craftsmanship available. These watches are not only built to look good, they are built to last.

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Carter – £420

The Farer watch is 39.5mm in diameter, suiting both men and women, and changing the strap is as easy as falling off a log, enabling each to be personalised to the individual. Such a level of meticulous design and detail, found only among the most premium products, can usually warrant a price tag that has most of us only dreaming, but with their Three Hand Collection starting at just £340 they elicit the attention of many. There aren’t many other watches leaving the fabled workshops in Switzerland offering such affordable luxury. But as I said, Farer isn’t just another watch brand.

For more information, visit farer.com

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