The watch brand that’s reinventing a classic

How Vincero is changing the game for the modern man

We’ve already waxed lyrical about Vincero and how the brand have established themselves as the affordable, non-minimalist watch brand to get behind. And while there’s an undeniable pull to some of the stunning, classic timepieces that the Swiss houses create, often their prices make their pieces out of reach. So, what’s a gentleman to do?

If you’re in the market for a new watch, there are a number of different things to look out for, starting with price and ending with versatility. You need a timepiece that’s going to take you from Monday to Sunday, from work to play, as the most stylish guy in any room – which is where Vincero come in.

The brand’s Kairos collection is modern and bold, but always with an edge of classicism and timelessness. Minimalist they are not, but versatility is at the forefront of Vincero as a whole and throughout the Kairos collection. The whole concept behind Kairos is that it’s focussed on the reinvention of a classic; it’s the timepiece as you know it, but placed in a contemporary, everyday situation.

There’s little point in putting a load of money behind a product that you’re going to wear once or twice for a special occasion, unless you have a ridiculous disposable income (which most of us don’t). Instead, you need to think about buying a piece that’s going to serve you throughout each and every occasion, whether you’re walking into your most important meeting of the year or to the pub with your friends.

Fear not, though, because there’s nothing standard or cookie-cutter about this collection. There’s a quality that you can feel throughout – and one that just doesn’t compare to anything else on the market. The gentlemen behind the brand control all aspects of each piece, from the raw materials to the manufacturing, which means that high quality can be rigorously controlled.

So, gentlemen, if you’re looking to invest in something modern, bold, versatile and seriously high quality, Vincero’s Kairos collection is the one for you.

This article was written in association with Vincero. For more information about Kairos collection, see here. Vincero are giving Gentleman’s Journal an exclusive 15% off.

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