Every gentleman needs to have certain material possessions that are guaranteed to enhance his life. Whether that’s his dream home, the perfect bespoke suit or an investment timepiece, there are particular pieces that are guaranteed to elevate his life to the next level. But when it comes to choosing the car he drives, that takes serious and careful consideration.
Helping you make up your mind is a series of four never-seen- before, witty and character-driven short films created by Cadillac. Highlighting amazing, state-of- the-art new features in each of four vehicles, the aptly named ‘A Series of Short Journeys’ serve to relate to innovative gentlemen the world over. Placing vehicles and characters in modern day, urban life scenarios, Cadillac introduces viewers to their cars’ features through original creative stories.
Each short film focuses on a different character in a unique situation, but this isn’t storytelling as you know it. Cadillac partnered with up-and- coming director Sam de Jong, who in the past has cited youth-culture and life in the 21st-century as his key points of inspiration, and we see this play out entirely throughout this series.
These aren’t scenarios that are totally unimaginable; these are everyday situations that are fully engaging and relatable, portrayed in an eye-catching, edge-of- your-seat kind of way. And as you’d imagine, due to the nature of the storytelling, music plays a huge and vastly important part.
The film’s tracks are produced by S-Type, aka Bobby Perman, a cool, underground musician who has blazed his own path with a cinematic sound design and signature instrumental hip hop sound. Collaborating with different stylistic partners such as de Jong and S-Type shows Cadillac’s modern evolution. An important choice to use emerging talent rather than paying the top dogs big bucks: a thoughtful and telling decision, if ever there was one.
The cars featured include Escalade, the XT5, the CT6 and the CTS-V, laced with modern technology that rivals everything else (we’re talking a rear camera mirror, a state of the art 142 LED light system and a host of other insane features to make your driving experience even more comfortable).
Throughout the films, we’re taken through four vastly contrasting situations: A man coming face-to- face with someone he owes his life to; witness to a couple who say ‘I love you’ for the first time; a woman comforted after a bad day turned worse; a man having an identity crisis.
We can’t tell you much else at this point but we can tell you this: if there’s anything that’s going to make you thirsty for more,it’s these. The hottest technology and unique, relatable stories: what more could a gentleman want?
This article was written in collaboration with Cadillac. For more information on the brand, see here or visit their YouTube channel here.
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