Everything you need to know about the Jaeger-LeCoultre Gold Cup final

The unveiling of four of the brand's personalised time pieces

This weekend on Sunday 17th of July will see the Jaeger-LeCoultre Gold Cup final, where the brand will unveil four personalised Reverso models, celebrating the tournament and the 85th anniversary of the Icon.

2016 marks a significant milestone for Jaeger-LeCoultre. For 10 years, the Maison has been the official timekeeper for the Cowdray Park Polo Club, and additionally, since 2015, the title sponsor of the Jaeger-LeCoultre Gold Cup for the British Open Polo Championship, the most prestigious polo tournament in the world at 22 goal level.

Immortalising the victory of 2016 Jaeger-LeCoultre Gold Cup, to honor the renowned polo competition, the artisans of the Manufacture have engraved four Reverso Grande Taille watches that will be presented to the winning team by Jaeger-LeCoultre CEO Daniel Riedo. Personalised with the date of the tournament and the revered Gold Cup trophy, the engraved Reverso watches encapsulate the longstanding relationship of the Grande Maison and Cowdray Park Polo Club.

The Reverso Grande Taille with its Art Deco style, its silvered guilloché dial along with its three godrons is a pure heir to the legendary lines of the Reverso collection. A timeless model for lovers of beautiful objects that stand the test of time. Jaeger-LeCoultre Calibre 822, is a hand winding mechanical movement containing 134 parts and a 45hr power reserve.

Both on the polo field and in watchmaking workshops, athletes and artisans are guided by the same concern to achieve constant improvement so as to leave an enduring imprint on time through finely tuned moves. Accurate, measured and apparently instinctive moves. Each of them is driven by a vibrant passion nurtured within a team aiming for a common goal. Jaeger-LeCoultre enjoys a rich history with polo, ever since the creation of the Reverso watch in 1931 in response to a request from British colonial officers in India who were tired of damaging their timepieces during matches. Inseparably bound up with this sport through a shared history and common values, Jaeger-LeCoultre actively supports the polo world through a number of partnerships such as the Jaeger-LeCoultre Gold Cup in the United Kingdom. Its ambassadors, Eduardo Novillo Astrada, Clare Mountbatten, Marchioness of Milford Haven, and Luke Tomlinson brilliantly demonstrate the inner spark that fires them on polo grounds around the world.

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